I’ve been wanting to write about these 5 ways bloggers are hurting themselves for a while now. Coming from the business side of things, I’ve never looked at blogging as a stand-alone livelihood. The last 5 years I have used my business blog as a way to help my business. I had products to sell, and I would blog about them. Every week a new post on new products, new categories, new designers and so on…
Related posts: 5 Must Have Tools For Your Blog
When I started this blog, it was different. This wasn’t my business, it was a personal diary of my life, my kids, my journey, and everything that was the opposite of business that I’ve been doing for the last 5 years. Still, I realized that the blogging world was different. Bloggers had certain codes and finding the right blogging niche and tribe was essential.
I quickly learned that a blogger’s every post is an extension of their life, they post about everything that is dear to them. How strongly they feel about it and why they feel that way. A food blog isn’t just a recipe, a mom blog isn’t just about the kids, a travel blog isn’t just traveling, and my lifestyle blog isn’t just about me.
Nevertheless, I see so many ways bloggers are hurting themselves unintentionally. They don’t realize how much they could gain and grow by avoiding the following patterns.5 Ways Bloggers Are Hurting Themselves Click To Tweet
Not Having Goals Or Creating A Schedule For Yourself
Here’s the thing, whatever your reasons behind starting your blog is, you’re going to be spending some time on it. Blogging as we know isn’t as easy as it looks. A lot of time goes into choosing your content, editing images, writing and editing your post, and then marketing this content. All that for each and every post. If you offer a product or service of any kind then this work takes even longer. If you don’t have goals or a schedule for yourself you’ll quickly start to drown in ‘busy work’. You’ll get burnt out as quickly as you publish a post and start to resent the work. Life happens to all of us, but remember why you started your blog and then think about what you want to accomplish with it today, next week, next year.
Blogger Tip: Get a planner and write out posts titles for the next 2 months. I write mine on small post-it notes so I can rearrange it on my calendar.
This one has always baffled me when I see bloggers fail to see the benefits of networking. I’m not quite sure what their reasoning is; are they threatened by other bloggers? Are they not sure how to network? Whatever the reasoning, or whatever you feel like you’re going to lose is nothing compared to what you’re going to gain by networking. Stop making your blog about just you and start creating blogging relationships. I can write a whole separate blog post about networking alone but I think you get the idea.
Also, another equally major mistake is always thinking of yourself whenever you do network. Some bloggers can see other bloggers reaching out but never reciprocate, or they drop their links in groups and never return (can we say bad karma yet?). Don’t do this, I always say there’s enough sunshine for all of us. It will feel good support and help another blogger just as it is when receiving support.
Blogger Tip: Reach out to 2 other bloggers every week on Social Media, Join a blogger group on Facebook and introduce yourself and stay active.
Not Utilizing Share Plugins
So you just published this amazing blog post, it’s something so near and dear to you, you can’t wait for your readers to see it. What happens if they love it so much that they want to share it? Or let’s say another blogger finds your post and feels that the content resonates with them, but they can’t easily share the post other than copying the URL and pasting it. Let me just say this, the number of people reading your post on mobile vs desktop is climbing every day… (ain’t nobody got time to copy and paste URLs using their phones ok!). I’ve come across the most beautiful blogs with amazing content but sometimes it takes me longer to find a share button on the post than the time it took me to read the actual blog post. See my point?
It doesn’t matter what platform you’re using; WordPress, Blogger, Squarespace, Weebly. Get some Share Plugins installed already people. There are tons of ways to do this and even more ways to customize them to match your site.
Blogger Tip: Add a share plugin to your images as well, this will give your readers multiple ways to share increasing your content chances of going viral.
Using Social Media To Express Your Frustrations
I’m not even sure why this isn’t common sense, any blogger or business owner with an ounce of professionalism should NOT be airing their frustrations on their social media pages. You’re providing content and service, no one wants to hear about you complaining that your political party didn’t win or how the grocery checkout person was rude to you this morning.
Even worse, DON’T EVER and I mean EVER complain about your paying customers or clients on social media. It’s just poor taste and lack of professionalism on so many levels. Save it for your blogging buddies (another reason why you need them:))
Another social media NO NO is bloggers not creating a separate profile or page for their blogs. There’s a reason Mark Zuckerberg gave us pages on Facebook people. Your personal profile is personal and pages is where you put your professional stuff… promote it, boost it, sponsor it as much as you like there.
Blogger Tip: By creating a separate page for your blog, you can extend the reach of your targeted audience. Customize your page with your brand.
Obsessing Over Your Numbers
It’s so easy to get hung up on your blog numbers, likes, and followers. I know how it is, you post a pic on Instagram and you keep hitting refresh to see the likes roll in. I used to get so depressed with my Facebook analytics, it would say I had 2 likes and 3 people reached (seriously tho Facebook?) but I realized that this wasn’t the reason behind my writing and publishing the stuff I loved. I still look at my blog’s analytics every day but I don’t get frustrated with the numbers anymore.
One more thing, bloggers please don’t buy fake followers on social media. Just save your time by researching topics your real audiences will appreciate and save your money to use on real blogging tools and courses that will help you grow.
Blogger Tip: Create a spreadsheet or get a free download here to keep track of your blog and social media numbers every month.
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