How I write for my blog is a post I’ve been wanting to publish for a while now. Any blogger will tell you that it’s pretty simple to write a review or a riveting tale about your life or experience and hit publish, but what does it really take to make a blog post successful? How do you get traffic or get your posts seen by others? Ah, there’s the rub! Today I’ll share with you how I write for my blog and also include a free blog checklist & social media management to help you with your blog posting success 🙂
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I basically start with my editorial calendar, this can be a hard copy of something you keep with you or a digital version, it doesn’t matter what you prefer but you NEED one. A digital version would be like google calendar or WordPress editorial calendar or even your phone. It’s the best way to plan ahead and keep track of what you’re going to do with your blog. Serious bloggers plan ahead months before… they look at events, holidays and adjust accordingly for pop up posts (this is a review or giveaway type post) and guest posts.
Once I have my calendar, I start filling in post titles I would like to write about, I think about the timing of when I want these posts to be published. Recipes and sales posts tend to do best just before the holidays while fitness and health posts do well around the beginning of the year. Arts and crafts are perfect for summer months for mom blogs and travel posts are perfect for the fall and spring seasons.
After I’ve got my post title, I research my keywords and images for my posts. Yes, every blog post should include an attractive image. Whether you use style stock photography or take your own pics, you’ll need images to share and promote you post on social media. Besides, images make for pretty blog don’t you think?
Just before I start the actual writing process, I also want the opportunity to monetize my blog post so I also check to see if there are any relevant affiliate links I can use or maybe a company would like to sponsor my post. (This sometimes can take a few days to reach out to them and get an answer, hence the planning ahead with the editorial calendar right? 🙂 )
And I basically just sit and write my post, the most simple and easy part for me. I sometimes can write a 700-word post in under an hour and sometimes it takes me 3 hours but it’s the best part of my process and why I started my blog in the first place… to write!
I don’t worry about headings, spellings, grammatical errors, word count, etc. at first. I just write and keep writing until nothing else is left to say. Then I organize and fix what need to be to make it something someone else can understand. Some posts I’ve started has ended up in a different direction but that just gives me more titles and ways to get creative on my blog.
After I’m done writing, I add my keywords, links, images and then re-read several times before I schedule my post or hit publish.
After I hit Publish on my blog post there’s still work to be done. After all, the post won’t be seen by anyone if I don’t do some sharing and networking. I’ve set up an rss feed so that my subscribed readers can get an email with my new post. I pin my post images to Pinterest, tweet on Twitter, and share on Facebook. Crop and resize for Instagram. Do a short plug of your new post on SnapChat or Periscope. I also use Facebook Groups to network and share my posts and I always mention @ and tag other people or businesses I have included in the post and use hashtags # for more reach.
I continuously recycle my post long after they are published by using tools like Buffer, Tweet Later, Tailwind, BoardBooster etc. You can schedule these and they auto post to your social media channels.
Another important post-writing must is checking my analytics. I check Facebook insights and Pinterest analytics as well to give me an idea of how popular my posts are. Google analytics is far more detailed and give me a wealth of information so that I know how I can keep improving.
Blog Checklist + Social Media Management
Well, there you have it, how I write for my blog. Every blogger does it a little different, do what works for you and what gives you the best results.
Note: This post contains some affiliate links, see my discloser policy here.